Marina Specht
Senior Advisor in Marketing & Digital Transformation | Board Member
The future starts now and I’m here to help you shape it.
After 25 transformative years at McCann Worldgroup — from integrating my agency Reporter, to leading MRM across Spain and Europe, building a digital and CRM powerhouse, serving as CEO of McCann Worldgroup Spain, and most recently as Non-Executive Chair of McCann Worldgroup Europe — I now partner with organizations ready to accelerate their marketing and digital transformation.
What I bring to the table:
- Strategic marketing counsel that drives measurable business growth
- Digital transformation expertise grounded in real-world execution
- Board-level advisory services (Board Member) to navigate complexity and unlock new opportunities
- Proven experience scaling businesses and leading high-performing teams across Europe
Whether you’re reimagining your marketing strategy, accelerating digital innovation, or strengthening your board’s strategic capabilities, I’d welcome the opportunity to explore how we can work together.
Let’s build the future — today.
Feedback
from colleagues and clients
“Marina has had a storied career with us … During her tenure, she secured significant global business … spearheaded the transformation of MRM into a leading CRM and customer experience agency … Her leadership also contributed to the “Beyond Money” campaign for Santander Bank winning the Entertainment Lions Grand Prix at Cannes Lions. Most recently, she led the agency pitch which won the global IKEA business.”
“… your competence, empathy and contribution are unique and you will be strongly missed”
“What a special lady you are, who brought all that entrepreneurial drive, energy, and passion to global client business, team, and to the incredible culture you instilled into MRM Spain and MWG more broadly. Look forward to staying in touch!”
“You were a true partner, inspirer, fighter for creative excellence, pusher to learn all the now, new , next and always with the biggest smile”
Eres uno de los grandes referentes internacionales en estrategia de Branding y comunicación. Enhorabuena por tu trayectoria profesional rica en experiencias y aprendizajes que siempre compartes”
“Un placer haber colaborado contigo, Marina. Tu fuerza y energía siempre fueron una inspiración!”
“Las empresas que tienen la suerte de que pertenezcas a su Consejo, saben que es un valor seguro tu aportación. Has construido una gran carrera donde has tenido que afrontar múltiples situaciones que gracias a tu forma de enfocar la vida siempre han enfocado el éxito. Eres un referente para muchas personas!”
“Gracias por el camino que has abierto; por el ejemplo y el referente que eres, has sido y serás”
“Disfrute y aprendí mucho contigo lanzando la campaña de UNICEF cuando estabas en MRM. Gracias por haber dado tanto a esta profesión!”
“I’ve always very much admired you for your leadership, innovation, as well as humanity. You are a passionate leader pushing others to be better and ensuring that what was promised was delivered with excellence. You are a truly lovely human and I’m so happy to have had the opportunity to work with and learn from you”
“Eres inspiración, energía, generosidad y sabiduría. Bella por dentro y por fuera. Gracias por estar cerca siempre y por ser referente!”
“Un recorrido inspirador! Gracias por todo lo aprendido contigo”
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