Marina Specht
the future starts now
After 25 incredible years wearing the McCann Worldgroup jersey, I’m starting a new chapter this fall — one I’ve been preparing for with great excitement over the last year.
It’s been a journey of many lives: from selling and integrating my branded content agency Reporter into MW, to leading MRM in Spain and Europe and building a digital and CRM powerhouse, to becoming CEO of McCann Worldgroup Spain, and most recently serving as Non-Executive Chair of McCann Worldgroup Europe. A journey where I was lucky to partner with brilliant clients —Iberia, IKEA, L’Oréal, Mahou San Miguel, MAPFRE, Mastercard, Microsoft, Starbucks & many more — thank you for the trust you put in me and for everything I’ve learned with you along the way.
I’m off to focus on my new portfolio career — as a non-exec director (NED), strategic marketing advisor and keynote speaker— energized, senses wide open, and ready to keep learning and exploring new opportunities every day.
Feedback
from colleagues and clients
“Marina has had a storied career with us … During her tenure, she secured significant global business … spearheaded the transformation of MRM into a leading CRM and customer experience agency … Her leadership also contributed to the “Beyond Money” campaign for Santander Bank winning the Entertainment Lions Grand Prix at Cannes Lions. Most recently, she led the agency pitch which won the global IKEA business.”
“… your competence, empathy and contribution are unique and you will be strongly missed”
“What a special lady you are, who brought all that entrepreneurial drive, energy, and passion to global client business, team, and to the incredible culture you instilled into MRM Spain and MWG more broadly. Look forward to staying in touch!”
“You were a true partner, inspirer, fighter for creative excellence, pusher to learn all the now, new , next and always with the biggest smile”
Eres uno de los grandes referentes internacionales en estrategia de Branding y comunicación. Enhorabuena por tu trayectoria profesional rica en experiencias y aprendizajes que siempre compartes”
“Un placer haber colaborado contigo, Marina. Tu fuerza y energía siempre fueron una inspiración!”
“Las empresas que tienen la suerte de que pertenezcas a su Consejo, saben que es un valor seguro tu aportación. Has construido una gran carrera donde has tenido que afrontar múltiples situaciones que gracias a tu forma de enfocar la vida siempre han enfocado el éxito. Eres un referente para muchas personas!”
“Gracias por el camino que has abierto; por el ejemplo y el referente que eres, has sido y serás”
“Disfrute y aprendí mucho contigo lanzando la campaña de UNICEF cuando estabas en MRM. Gracias por haber dado tanto a esta profesión!”
“I’ve always very much admired you for your leadership, innovation, as well as humanity. You are a passionate leader pushing others to be better and ensuring that what was promised was delivered with excellence. You are a truly lovely human and I’m so happy to have had the opportunity to work with and learn from you”
“Eres inspiración, energía, generosidad y sabiduría. Bella por dentro y por fuera. Gracias por estar cerca siempre y por ser referente!”
“Un recorrido inspirador! Gracias por todo lo aprendido contigo”
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